Judgement
Product, engineering, interface and image under a single criterion. No handover between departments, and no drift between what is designed and what ships.
Before building management systems, someone had to need one.
The path
Milestones
Hospitality and retail
More than a decade running consumer-product businesses, in some cases as the owner and in others in charge of the whole operation. The same circuit the software solves today.
Support, supervision and crisis
Roadside assistance, technical support for internet services, and commercial development of institutional agreements at a university.
Quality and Innovation
Internal process automation, QA testing, documentation and an ISO 9001:2015 management system at an embedded software company. It is where the method used today comes from.
Entropy and Suite PYMES
An in-house product: a management system with an online store, designed, built, documented and audited end to end.
Disciplines
Software
Full-stack development, payment and invoicing integrations, process automation and language-model integration.
Interface (UX/UI)
Interface design and implementation for complex systems, with accessibility and performance measured. The interface is part of the product, not a layer on top.
Process
Discovery, documentation, QA testing and internal auditing under ISO 9001:2015.
Photography and video
Product photography and audiovisual pieces for the client’s catalogue and communications. A system with a storefront needs images, and they ship with it.
Sound
Music production and sound design, with more than fifteen released records. It is where the ear for detail that the rest of the work relies on comes from.
Max for Live
Programming custom instruments and effects. Building the tool that does not exist is the same reflex that solves a management system.
Elsewhere
All of the above serves one purpose: understanding a business before proposing anything to it.
The first half hour of the first meeting is not about technology. It is about how the work happens today, and that conversation is not billed.